The true scarce commodity of the near future will be human attention. Let's investigate how XR (which includes virtual reality and augmented reality) will have a huge impact on the future of commerce, entertainment, education, transportation, communications, and even elections.
COVID-19 has fundamentally changed the business landscape. With the physical lockdowns in place, closures of brick-and-mortar retail, and supply chain disruptions, brands and consumers are eager for new ways to engage.
Augmented reality is one of the most misunderstood technologies being discussed in the news today. The average consumer probably thinks of entertainment apps like Pokemon Go or the Snapchat lens that allows you to overlay cartoon characters over physical landscapes.